6 Thinking Hats: How to Think in the Same Direction

Ever heard of a ‘clearing process’? It’s one of those things that should be taught in school. Two people have a ‘charge’ between them: resentment, conflict, different points of view, etc. And in comes the ‘clearing process’ 👉 a systematic ‘clearing’ of the charge between them. They start with the data, free of emotion, and move through the process to the point where the person…

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Brainstorming vs. Listening

In 2017, we launched Nimble Bar Co and decided to go galivanting across Canada with it. We had no idea what we were doing or selling. We thought we knew what people wanted. We got together and ‘brainstormed’. We figured… Restaurants need videos! We’ll make ‘em cool videos… People want fancy cocktails! We’ll go do parties and make ‘em cool drinks… People want drink content!…

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Brick by Written Brick

Brick by written brick. That’s how Seth Godin built this book. Since January 15th, 2002, Seth has written one blog post every day. He’s admitted that not every post is a homerun (and that’s okay). His first post is what you’d expect to see in someone’s diary. He wrote about how boring his experience was at the mall. But over 2 decades, he’s curated many…

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Who’s On Your Bus?

  Most founders / entrepreneurs think obsessively about where their company is going — the final destination — the exit strategy — the vivid vision, etc. In his book Good to Great, Jim Collins identifies *subtle* distinctions between companies that were able to go from just ‘good’ to ‘great’… and those that weren’t. One difference that surprised me about ‘good to great’ companies is that…

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2021 Themes

🐢 Go slow to go fast: “Give me six hours to chop down a tree and I’ll spend the first four sharpening the axe.” 🎬 Intention to counter reactivity (the scourge of being ‘hyper-connected’) 🎨 Exercise creativity because I’ve noticed this is when I’m happiest. 🏗 Build assets that I own or can leverage

51.2 / 0.8

51.2% of results can come from 0.8% of the inputs / effort 🤯 (80/20 of 80/20 is 64/4. 80/20 of that is 51.2/0.8. And so on.) The discipline is figuring out what those inputs are. And only doing those. (Something I’ve ALWAYS struggled with) Here are a few rules I find help (straight from Richard Koch, author of The 80/20 Principle): Specialize in a very…

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Eat Your Customer’s Complexity

Complexity is the enemy of progress. And since most people are addicted to progress, the question is, “How do I eat my customer’s complexity?” If people aren’t buying a product / service it’s because they don’t understand how it helps them survive / thrive — in the simplest way possible. The more complicated, connected, advanced, etc the world becomes, the more value we place on…

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Slow Strategy. Fast Strategy.

When building a marketing strategy, I have one slow focus, and one fast focus. Slow = Anything organic. SEO, cold outreach, email, organic Instagram growth, etc Fast = Paid media. Advertising. Could be Facebook. Could be Google. Any online platform, really. The ROI and results of ‘Slow Strategies’ take longer (but are usually far greater). They’re assets that have a compound effect. The ROI and…

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How Course Creators Can Turn Every $1 Into $11 Using The Facebook Ads 3x3x3 Method

Today I’m going to show you a simple process to build a Facebook ad campaign for your course that can get 1-10 new students within 30 days, and point you in the direction you need to become profitable (aka ‘Ready-to-Scale’). Here’s what it looks like: This is the same process I used to generate 57 conversations that turned $188.10 in ad spend into $2,340 in…

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