This might be someone’s dream. It was my nightmare. And I didn’t even know it.
Raised with the idea that post-secondary school was the ultimate ‘ticket’ in life, I obliged.
I got into a good school and enrolled in its BA program. After one year, I realized I wasn’t learning anything I could apply.
I grew up singing in choirs, so I auditioned at the school’s music program, and got in.
“Now I’ll be learning a SKILL!” I thought.
While in music school, I started working in bars.
Enamored by the idea that the bar is a stage—one on which you could make great money—I became obsessed.
I would take the bus from Montreal to Toronto for auditions. I wasn’t thinking about my music. I was watching cocktail videos on YouTube.
I’ve done most things the hard way. Starting my business was no exception.
(I like to think this makes me a better teacher)
We made a nice logo, website, got a trailer, shoes… Basically everything except figure out what we were actually selling.
Takeaway: It does not matter how, just start making the switch from consumer to producer today.