Eat Your Customer’s Complexity

Complexity is the enemy of progress. And since most people are addicted to progress, the question is, “How do I eat my customer’s complexity?”

If people aren’t buying a product / service it’s because they don’t understand how it helps them survive / thrive — in the simplest way possible.

The more complicated, connected, advanced, etc the world becomes, the more value we place on products and solutions that are simple.

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