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Slow Strategy. Fast Strategy.

When building a marketing strategy, I have one slow focus, and one fast focus. Slow = Anything organic. SEO, cold outreach, email, organic Instagram growth, etc Fast = Paid media. Advertising. Could be Facebook. Could be Google. Any online platform, really. The ROI and results of ‘Slow Strategies’ take longer (but are usually far greater). They’re assets that have a compound effect. The ROI and…

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How Course Creators Can Turn Every $1 Into $11 Using The Facebook Ads 3x3x3 Method

Today I’m going to show you a simple process to build a Facebook ad campaign for your course that can get 1-10 new students within 30 days, and point you in the direction you need to become profitable (aka ‘Ready-to-Scale’). Here’s what it looks like: This is the same process I used to generate 57 conversations that turned $188.10 in ad spend into $2,340 in…

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Sharpening > Swinging

“If I had eight hours to chop down a tree, I’d spend the first six sharpening my axe.” – Abraham Lincoln I’m in a men’s group that meets every week. The point is to strengthen our masculine core, and hold each other accountable. This quarter, my accountability was to create an experience that would help entrepreneurs multiply their business — I called it The Ads…

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