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Hey, Kyle here. 

Every Monday I send a short, sweet email of useful resources.

I recently heard someone say that emails can’t be too short, but they can be too long.

So I’m making this my shortest email ever:

🛠 TOOL: I’m excited to demo this ‘Presence Analytics’ tool today. Many possibilities but the one I’m most excited about is attributing guest visits to specific campaigns — even if there’s no opt in or offer redemption.

🤓 READ: How a professional copywriter comes up with headlines. Fast. 

🧠 PONDER: How can you pour into your people?

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Hey, Kyle here. Happy Valentine’s Day. 😘

Every Monday, I send a short, sweet email of useful resources.

📸 TEMPLATE: Because Instagram is such a visual platform, I’ve struggled not being able to see what my feed will look like — until after. So I made a simple Canva template you can use to easily slot in your photos / videos to get a preview of your feed. (BTW, ever feel like Canva is taking over the internet?)

⛏ TOOL: If you’re going to grow in the marketplace, you need a point of view. I believe Twitter is the best platform to chisel your point of view. I’m only one day in, but HypeFury has been very effective at automating a lot of the grunt work — inlcuding posting tweets to other platforms.

🎧 LISTEN: No secret that music can be powerful for getting into, and staying in, flow states. This Spotify station built off of the song Oceans by RY X and Ólafur Arnalds has been keeping me dialled on work all weekend. Great walking music, too.

🧠 PONDER: Do you feel like you’re building? Or just doing?

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Hey, Kyle here.

Every Monday, I send a short, sweet email of useful resources.

Beginning this Wednesday, February 9th at 1:00 pm PST I’m partnering with Victoria Hospitality Industry to give a series of free workshops and roundtable discussions to help bars, restaurants, cafes, and hotels play better OFFENSE.

(Useful for any local business, really)

Here are the next 4:

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Hey, Kyle here.

Starting today, I’m sharing useful discoveries I’ve made + 1 thought to ponder for the week. Every Monday.

🔎 REFERENCE: Kately Bourgoin of Customer Camp put together this Buyer Psychology Cheatsheet. It’s helpful when you want to arm your copy with high-octane firepower (rooted in how we think).

🤓 READ: I was recently coached by Mike Cooch on overcoming ‘resistance.’ While Steven Pressfield’s The War of Art is one of the books I gift most often, I’d never heard of the book Mike recommended — Turning Pro. My favourite line, so far: “The amateur tweets. The pro works.” Amen.

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