After years of fighting it, I’ve come around to ‘Cold Calling’ as the answer to my ONE Thing Question. (i.e. “What’s the One Thing I can do / such that by doing it / everything…
Posts Published by Kyle Guilfoyle
6 Thinking Hats: How to Think in the Same Direction
Ever heard of a ‘clearing process’? It’s one of those things that should be taught in school. Two people have a ‘charge’ between them: resentment, conflict, different points of view, etc. And in comes the…
Brainstorming vs. Listening
In 2017, we launched Nimble Bar Co and decided to go galivanting across Canada with it. We had no idea what we were doing or selling. We thought we knew what people wanted. We got…
Brick by Written Brick
Brick by written brick. That’s how Seth Godin built this book. Since January 15th, 2002, Seth has written one blog post every day. He’s admitted that not every post is a homerun (and that’s okay)….
Who’s On Your Bus?
Most founders / entrepreneurs think obsessively about where their company is going — the final destination — the exit strategy — the vivid vision, etc. In his book Good to Great, Jim Collins identifies…
2021 Themes
🐢 Go slow to go fast: “Give me six hours to chop down a tree and I’ll spend the first four sharpening the axe.” 🎬 Intention to counter reactivity (the scourge of being ‘hyper-connected’) 🎨…
51.2 / 0.8
51.2% of results can come from 0.8% of the inputs / effort 🤯 (80/20 of 80/20 is 64/4. 80/20 of that is 51.2/0.8. And so on.) The discipline is figuring out what those inputs are….
Eat Your Customer’s Complexity
Complexity is the enemy of progress. And since most people are addicted to progress, the question is, “How do I eat my customer’s complexity?” If people aren’t buying a product / service it’s because they…
Slow Strategy. Fast Strategy.
When building a marketing strategy, I have one slow focus, and one fast focus. Slow = Anything organic. SEO, cold outreach, email, organic Instagram growth, etc Fast = Paid media. Advertising. Could be Facebook. Could…
How Course Creators Can Turn Every $1 Into $11 Using The Facebook Ads 3x3x3 Method
Today I’m going to show you a simple process to build a Facebook ad campaign for your course that can get 1-10 new students within 30 days, and point you in the direction you need…