Kyle Guilfoyle - Kyle Guilfoyle

Advertising Mindset Shifts I’ve Had To Make

in Advertising Marketing on March 12, 2022 March 24, 2022

Yesterday before publishing a campaign for a client, I shared these mindset shifts I’ve had to make:

This is a long-term play. Not a magical sales vending machine.
We’re building your company’s audience / ‘radio station’ / ‘media company’
The big problem we’re solving is lifting you out of obscurity. Attention = opportunity + revenue. Obscurity = death.
Ads help you get more longevity out of the organic work you do. If something you publish organically seems to resonate — let’s rotate it into a campaign, put a bit of spend behind it, and reach more people.
There will be trolls. Either use them as an opportunity to educate others who happen to see what they write, or delete them.
This is a laboratory. We’re testing what works and what doesn’t.

Curtis Duggan / Small Starts

I’m going to begin sharing (almost) daily updates on this blog. A way to keep The Publishing Muscle active.

I’ve been having a great time working with Curtis Duggan on a couple of projects that seem to have come out of the ‘ether’:

A new podcast where we riff on small business starts and entrepreneurship, in general (aka earning an independent living)
A podcast agency
Restructuring our entrepreneur group—Brand Gravity—to be a 3 day intensive somewhere awesome. First one in Playa del Carmen, Mexico.

And here’s a song I heard this morning that I liked:

“Presence Analytics”

in Resources on March 7, 2022 March 10, 2022

Hey, Kyle here.

Every Monday I send a short, sweet email of useful resources.

I recently heard someone say that emails can’t be too short, but they can be too long.

So I’m making this my shortest email ever:

🛠 TOOL: I’m excited to demo this ‘Presence Analytics’ tool today. Many possibilities but the one I’m most excited about is attributing guest visits to specific campaigns — even if there’s no opt in or offer redemption.

🤓 READ: How a professional copywriter comes up with headlines. Fast.

🧠 PONDER: How can you pour into your people?

$100 ‘alchemy’

in Newsletter on February 18, 2022 March 10, 2022

Hey, Kyle here.

Every 2 weeks I share the best of what I’ve learned growing small local businesses, restaurants, and myself.

Here’s what’s on deck in today’s issue:

📈 The $100 Challenge Results

🧲 Recruitment that doesn’t suck (hiring ad template you can use)

🎧 Eliminating wait times + weird restaurant models

2 tools to make social media fun

in Resources on February 14, 2022 March 5, 2022

Hey, Kyle here. Happy Valentine’s Day. 😘

Every Monday, I send a short, sweet email of useful resources.

📸 TEMPLATE: Because Instagram is such a visual platform, I’ve struggled not being able to see what my feed will look like — until after. So I made a simple Canva template you can use to easily slot in your photos / videos to get a preview of your feed. (BTW, ever feel like Canva is taking over the internet?)

⛏ TOOL: If you’re going to grow in the marketplace, you need a point of view. I believe Twitter is the best platform to chisel your point of view. I’m only one day in, but HypeFury has been very effective at automating a lot of the grunt work — inlcuding posting tweets to other platforms.

🎧 LISTEN: No secret that music can be powerful for getting into, and staying in, flow states. This Spotify station built off of the song Oceans by RY X and Ólafur Arnalds has been keeping me dialled on work all weekend. Great walking music, too.

🧠 PONDER: Do you feel like you’re building? Or just doing?

4 workshops on local ‘offense’

in Resources on February 7, 2022 March 5, 2022

Hey, Kyle here.

Every Monday, I send a short, sweet email of useful resources.

Beginning this Wednesday, February 9th at 1:00 pm PST I’m partnering with Victoria Hospitality Industry to give a series of free workshops and roundtable discussions to help bars, restaurants, cafes, and hotels play better OFFENSE.

(Useful for any local business, really)

Here are the next 4:

Solving Bigger Problems

in Newsletter on February 4, 2022 March 10, 2022

Hey, Kyle here.

Every 2 weeks I share the best of what I’ve learned growing small local businesses, restaurants, and myself.

Today, I’m sharing 2 quickies and 1 longer piece near and dear to my heart:

🏠 A bar website format you can steal

🎤 How to tell a better story in 2022

👨🏼‍🎓 A bar + entrepreneurial growth program (presentation deck included)

🇲🇽 BONUS: 3 funny things my mom has said in Mexico

3 discoveries and a quote

in Resources on January 31, 2022 March 5, 2022

Hey, Kyle here.

Starting today, I’m sharing useful discoveries I’ve made + 1 thought to ponder for the week. Every Monday.

🔎 REFERENCE: Kately Bourgoin of Customer Camp put together this Buyer Psychology Cheatsheet. It’s helpful when you want to arm your copy with high-octane firepower (rooted in how we think).

🤓 READ: I was recently coached by Mike Cooch on overcoming ‘resistance.’ While Steven Pressfield’s The War of Art is one of the books I gift most often, I’d never heard of the book Mike recommended — Turning Pro. My favourite line, so far: “The amateur tweets. The pro works.” Amen.